Sunday, 19 July 2009

MOD Advert

This week’s media is covered with the exhaustive debate of the war in Afghanistan. The government on the defensive and military generals deploying political tactics to attack the government. In the meantime, the death toll of British soldiers in the past three weeks is 16 deaths, almost one third of them 18-years-olds.

Whilst watching TV last night, I repeatedly saw an advertisement by MOD for new recruits. Broadcasted on prime time, with a starting salary of 16K to lure contenders.

I find the timing to launch a televised publicity campaign for new recruits pretty insensitive, vulgar and damn right stupid. I have three questions:-

How do the families and loved ones of those killed feel when they see the recruitment advert?

Does the MOD hope that the incestuous media coverage of war will increase interest to join the Army?

Who in the right mind would contemplate joining the Army when soldiers are being killed daily? (Ok, don’t answer that! As no doubt there will be hundreds of young lads who may be encouraged to join at times like these).

War is a game of chess: the prawns are at the front line with the higher ranking officers behind. Fallen prawns are easily replaced, for a mere 16K. It’s simply disgusting.

This week’s proposed ‘shopping list’ for the armed services is over £100 billion. God knows the exact cost of Britain’s defence, though having the world’s second largest defence budget; I cannot even guess the number of zeros. .

At the same time, a fraud squad is investigating 300 war injury claims for compensation from serviced men & women.

It doesn’t make sense.

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